Product Trials: Bringing the Consumer to the Table: A Formative Research Tool to Ensure Consumer Preferences in the PoU Marketing Plan -J. Rosenbaum- APHA 2007
Presentation on "Product Trials: Bringing the Consumer to the Table: A Formative Research Tool to Ensure Consumer Preferences in the PoU Marketing Plan," by Julia Rosenbaum, HIP Deputy Director, at the American Public Health Association Annual Meeting, November 2007.